The theme of the Jerusalem design week 2014, Experimental Design, provides a unique opportunity for visitors. Presenters and displays invite the audience to touch, select, play, smell, make sounds – take part in the design process, and influence the individual, unique end result

The main exhibition, designed for the whole family, opens a market of experiences that allows visitors to be exposed to and stimulated by innovative experiments. As the audience gets involved in the creative experience, an experiential alternative to traditional design fields is formed. An assortment of artists of different fields exposes innovative interfaces and untraditional production processes, leaving visitors with questions, thoughts, experiences and surprising end products